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Rodolfo novak's deceptive endorsement exposed after hack

Coldcard CEO Faces Backlash | $100M Hack Sparks Trust Issues

By

Sophia Patel

Aug 15, 2026, 12:42 AM

Edited By

Igor Petrov

Updated

Aug 15, 2026, 06:50 PM

2 minutes to read

Rodolfo Novak, CEO of Coldcard, appears troubled as he deletes the bitcoin security guide amid controversy over endorsements following a major hack.

Coldcard CEO Rodolfo Novak is under fire after deleting his bitcoin security guide amidst a $100 million hack. This action has prompted anger and skepticism within the crypto community, raising concerns over the accuracy of past claims made by Novak.

Deceptive Practices in Focus

The removal of the guide has drawn criticism for allegedly violating consumer protection laws. One comment noted about the misleading endorsements, โ€œHe still put a green check there. Liar,โ€ indicating a strong belief that Coldcard lacks transparency in its operations. The conversation has shifted from technical issues to serious accusations of deceptive marketing practices.

Mixed Reactions from the Community

A range of reactions has surfaced on various forums:

  • Accusations of Deception: Comments highlight distrust, such as โ€œSeems like donโ€™t trust, verify was more warning than mantra.โ€

  • Caution Against Recommendations: People are wary of endorsing the product, calling it akin to advertising rather than real advice.

  • Calls for Accountability: Many feel Novak should face consequences, with one user commenting on potential legal repercussions: "He deserves prison."

These sentiments illustrate not only the frustration over the hack but also Coldcard's handling of the situation, with many demanding actions and accountability.

"It's not just about a bug anymore. There are serious implications for misleading the public," a critic stated.

Ongoing Fallout and Regulatory Scrutiny

Reports suggest remnants of similar guides online, causing concern. Users are urging regulators to step in, with expectations that the Federal Trade Commission (FTC) and Competition Bureau may investigate deceptive advertising practices. According to several commenters, the focus has expanded beyond mere product bugs to potential legal violations.

Speculating on Coldcard's Future

As the situation unfolds, speculation about further scrutiny grows. There's a 70% chance that this may lead to stricter regulations in the crypto sector, altering how products are marketed.

Key Insights from the Current Situation

  • ๐Ÿ“‰ Erosion of Trust: Once lost, consumer trust is hard to regain.

  • ๐Ÿšจ Demand for Accountability: Many express frustration at Coldcardโ€™s lack of action.

  • โš ๏ธ Ad Implications: This incident may change how crypto products are presented to the public.

As users grapple with the implications of Novakโ€™s actions, a pressing question remains: Will this lead to lasting change in the crypto industry?